WHO WE ARE

iMax Media is a fully-owned Ghanaian private multimedia broadcasting organization that operates one television and two radio channels, namely:

• Max TV – A digital terrestrial free-to-air channel based in Accra
• Max FM [Accra] / Maximum FM [Takoradi]

iMax is a subsidiary of Mobile Zone Group of Companies [MZG] – CIMG Marketing Company of the Year 2011

iMax is also a stakeholder in with StarTimes, a broadcast organization that runs a satellite pay TV service, and StarTimes ON App.

This partnership has seen the creation of the Adepa TV channel customized for Ghanaian audience on the StarTimes platform. The content for Adepa is produced and broadcast locally from Max TV’s studios.

The partnership between iMax and StarTimes has also seen a synergizing of their sales effort, with the creation of a new Business Development Unit, responsible for marketing the total broadcast offering of iMax [Max TV / Max FM / Maximum FM] and StarTimes (StarTimes/Adepa TV/ StarTimes ON App).

INTERNATIONAL AUDIENCE

Max TV is on Channel 000 on the StarTimes DTH platform

BROADCASTS IN HD FORMAT

AVAILABLE ON MOBILE APP

NATION WIDE COVERAGE

iMax Brands

MaxTV

24hr digital satellite terrestrial free-to-air television channel
Sports, Entertainment and News

Max Radio

24hr Accra-based radio station
Sports, Entertainment and News

Maximum FM

24hr Takoradi-based radio station
Sports, Entertainment and News

StarTimes [Box]

An affordable Pay-TV platform, with monthly subscription in GHC
Sports, Movies, Documentaries, Lifestyle, News, Soap Operas, Cartoons, etc.

Adepa TV [on StarTimes]

Local language channel on StarTimes that promotes Ghanaian / African culture and tradition, with a variety of sports and entertainment programming, including African movies, drama, music and comedy, soap operas dubbed in Twi, etc

StarTimes ON [App]

Dedicated To Online Video Streaming

Amplification, New Media

Max TV employs a strong new media culture, with an active online platform and social media engagement that amplifies our on-air programming

Target Profile

Interests

Family time, TV, radio, social networking through phone-calls and social media, trends, reading, fitness and exercise.

Content Preferences

Sports [live, highlights, updates, etc.], entertainment [blockbuster movies, local movies, soap opera & local drama series, music videos, inspirational & religious messages, etc.

Lifestyle

Middle to upper-middle income married couple with teenage and preteen children in school. One or both parents work full time. Live in a middle / upper middle class area.

We Are Evolving...

WE ARE CHANGING THE LOOK & FEEL OF THE CHANNEL TO REFLECT THE NEW DIRECTION

Outside the Box Approach

iMax Competition — There are numerous competitors in a cluttered programming landscape