WHO WE ARE

iMax Media is a fully-owned Ghanaian private multimedia broadcasting organization that operates one television and two radio channels, namely:

• Max TV – A digital terrestrial free-to-air channel based in Accra
• Max FM [Accra] / Maximum FM [Takoradi]

iMax is a subsidiary of Mobile Zone Group of Companies [MZG] – CIMG Marketing Company of the Year 2011

iMax is also a stakeholder in with StarTimes, a broadcast organization that runs a satellite pay TV service, and StarTimes ON App.

This partnership has seen the creation of the Adepa TV channel customized for Ghanaian audience on the StarTimes platform. The content for Adepa is produced and broadcast locally from Max TV’s studios.

The partnership between iMax and StarTimes has also seen a synergizing of their sales effort, with the creation of a new Business Development Unit, responsible for marketing the total broadcast offering of iMax [Max TV / Max FM / Maximum FM] and StarTimes (StarTimes/Adepa TV/ StarTimes ON App).

This partnership has seen the creation of the Adepa TV channel customized for Ghanaian audience on the StarTimes platform. The content for Adepa is produced and broadcast locally from Max TV’s studios.

The partnership between iMax and StarTimes has also seen a synergizing of their sales effort, with the creation of a new Business Development Unit, responsible for marketing the total broadcast offering of iMax [Max TV / Max FM / Maximum FM] and StarTimes (StarTimes/Adepa TV/ StarTimes ON App).

INTERNATIONAL AUDIENCE
Max TV is on Channel 000 on the StarTimes DTH platform
Max TV is on Channel 000 on the StarTimes DTH platform
BROADCASTS IN HD FORMAT
Best signal & picture quality
AVAILABLE ON MOBILE APP
Startimes ON App
StarTimes ON
NATION WIDE COVERAGE
Nation-wide coverage
100% Free-to-air coverage of Ghana

iMax Brands

  • 24hr digital satellite terrestrial free-to-air television channel
  • Sports, Entertainment and News
  • 24hr Accra-based radio station
  •  Sports, Entertainment and News
  • 24hr Takoradi-based radio station
  • Sports, Entertainment and News
  • An affordable Pay-TV platform, with monthly subscription in GHC
  • Sports, Movies, Documentaries, Lifestyle, News, Soap Operas, Cartoons, etc.

Local language channel on StarTimes that promotes Ghanaian / African culture and tradition, with a variety of sports and entertainment programming, including African movies, drama, music and comedy, soap operas dubbed in Twi, etc

  • Dedicated To Online Video Streaming

Amplification, New Media

Max TV employs a strong new media culture, with an active online platform and social media engagement that amplifies our on-air programming

Target Profile

iMax target profile

Interests

Family time, TV, radio, social networking through phone-calls and social media, trends, reading, fitness and exercise.

Content Preferences

Sports [live, highlights, updates, etc.], entertainment [blockbuster movies, local movies, soap opera & local drama series, music videos, inspirational & religious messages, etc.

Lifestyle

Middle to upper-middle income married couple with teenage and preteen children in school. One or both parents work full time. Live in a middle / upper middle class area.

We Are Evolving...

WE ARE CHANGING THE LOOK & FEEL OF THE CHANNEL TO REFLECT THE NEW DIRECTION

Outside the Box Approach

iMax Competition
There are numerous competitors in a cluttered programming landscape
We afford advertisers the best possible opportunities to reach their targets
Our OTB approach to programming allows us to explore opportunities to satisfy our viewers
We offer viewers responsive content and scheduling to suit their viewing preferences